George Sofronidis is the Co-Founder of Orivet Genetic Pet Care, a leading genetic testing organization based in Australia. “Genetic George,” the Petentrepreneur, who has recently taken over the role as CEO in North America, focuses on creating innovations for breeders, veterinarians, and pet owners—all while enthusiastically educating on all the benefits of DNA testing, particularly the insight it brings to all animal enthusiasts.